A few months ago, I was sitting on my couch—noodling on a marketing challenge that had been driving me crazy for weeks at work.
Without going into specifics, something wasn’t clicking with the way our company was positioning and selling its products. It felt like we’d outgrown the strategy we had introduced only 10 months before.
I remember it being Super Bowl Sunday, and I was so obsessed with this “project” (I actually wouldn’t even call it a project at that point) that not even the flashy commercials could take my eyes off of my laptop screen. In Photoshop, I’d mocked up a little chart that mapped out an idea for a new product positioning/packaging model.
The idea I had was stupidly simple. Impossibly obvious. My gut was telling me it was the way to go. But it would be a pretty sharp departure from the model our marketing team and company had worked so hard to build over the course of the previous year.
Continue reading “How to Speak Up and Be a Catalyst for Change… As a Junior Employee”
Discovering the meaning of “introvert” in high school was, to this day, one of the biggest moments of clarity in my life. I knew I wasn’t shy. I knew I didn’t have social anxiety. I knew I wasn’t timid or afraid to share my thoughts.
But I did know that I sought more alone time and quietude than others. No matter how much I enjoyed (and still enjoy) being around people, I found that I needed extra time to recharge and reflect after social events or a full day of interactions.
It was a huge relief to finally have a way to describe myself: an introvert. (In case you’re curious, I’m an ISTJ on the Myers-Briggs personality spectrum.)
Knowing this has helped me understand why I act in certain ways and how I might respond to different situations. In school, for example, I nearly always did homework in my room because I knew that the constant stimuli in common spaces—or even in the library—would drain my mental juices more than the homework itself.
The professional working world has exposed and challenged my introversion more than anything else, though.
Continue reading “How I Thrive as an Introvert in an Extroverted Office Environment”
I like having goals. Everyone knows resolutions are made to be broken. (C’mon, when was the last time you kept a resolution?)
While resolutions can be fluffy and vague (“I want to eat healthier this year”), goals are usually more specific and—if you’re thinking about them in the right way—require a plan of attack for achieving success.
Continue reading “Putting in the Work: My Goals for 2017”
I pose a bold question in the title. Right off the bat, you’ll notice that I am suggesting EDM (electronic dance music) culture is broken. I mean it. Coming from someone who respects and enjoys EDM and, as I’ve previously written, believes in the principles of the culture, this isn’t something that’s fun for me to say. However, I think that the PLUR (Peace Love Unity & Respect) narrative surrounding EDM/rave culture puts on a dangerous facade that conceals some really deep-rooted issues. Continue reading “How Can We Fix EDM Culture?”
You’ve probably heard of Beats Music by now. A subscription-only music streaming app launched this week by Beats Electronics (Dr. Dre’s headphones company), Beats Music is expected to give mostly-free services like Spotify and Pandora, as well as other subscription-based music apps like Rhapsody and Rdio, a run for their (possibly non-existent) money. Lately the music streaming category has experienced massive growth given changing paradigms in the way that people listen to, access, and discover music. Still, we’ve yet to see a “big player” break through. No one’s truly figured out how to make such a business model work. With Beats Music, though, it looks like Dr. Dre is on a mission to change that. His celebrity status and the star-studded crew behind him will certainly be an advantage.
Now, I’ve never been a regular Spotify or Pandora user, and I’ve never even considered subscribing to something like Rdio or Rhapsody. When it comes to music, I’m a bit of a control freak and can’t stand not choosing songs for myself. Like, it even makes me nervous to turn on iTunes shuffle even though it plays stuff that I’ve hand picked to go into my own music library. I have to be the one curating my playlist from song to song, and I’m not going to let some weird, impersonal algorithm do it for me.
But we might as well scratch all that, because Beats Music has my undivided attention — and not just because it’s been all over the news recently. Continue reading “Why Beats Music Wins At Branding”