Why Beats Music Wins At Branding

You’ve probably heard of Beats Music by now. A subscription-only music streaming app launched this week by Beats Electronics (Dr. Dre’s headphones company), Beats Music is expected to give mostly-free services like Spotify and Pandora, as well as other subscription-based music apps like Rhapsody and Rdio, a run for their (possibly non-existent) money. Lately the music streaming category has experienced massive growth given changing paradigms in the way that people listen to, access, and discover music. Still, we’ve yet to see a “big player” break through. No one’s truly figured out how to make such a business model work. With Beats Music, though, it looks like Dr. Dre is on a mission to change that. His celebrity status and the star-studded crew behind him will certainly be an advantage.

Beats Music

Now, I’ve never been a regular Spotify or Pandora user, and I’ve never even considered subscribing to something like Rdio or Rhapsody. When it comes to music, I’m a bit of a control freak and can’t stand not choosing songs for myself. Like, it even makes me nervous to turn on iTunes shuffle even though it plays stuff that I’ve hand picked to go into my own music library. I have to be the one curating my playlist from song to song, and I’m not going to let some weird, impersonal algorithm do it for me.

But we might as well scratch all that, because Beats Music has my undivided attention — and not just because it’s been all over the news recently. Continue reading “Why Beats Music Wins At Branding”