When Indie Music Meets Advertising

I was really pleased to see this long-form article, “How Selling Out Saved Indie Rock,” on Buzzfeed the other day. It explores the intersection of my two favorite industries — advertising and music — and although it’s admittedly pretty biased and I wouldn’t go so far as to say that selling out saved indie rock (as the article’s sensationalized title suggests), I agree with it for the most part. Basically, the piece is about how indie artists, struggling to make a living amid plummeting record sales, are increasingly turning their songs over to be used in commercials. The indie music community has traditionally balked at the thought of selling out to the corporate world of consumerism, but nowadays, it’s a little more complicated. As in, it’s become more accepted that ‘you gotta do what you gotta do,’ and getting a song in a commercial can be a big break for a lot of these artists. Signing a licensing deal with an ad agency is no longer considered an artistic compromise to the extent it used to be.
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Happy two decades to me (Part 2)

The countdown is on: It’s my last week as a teenager. Here’s the second and final part of my “favorite albums of all time” list, which I’ve put together to commemorate my soon-to-be-gone adolescent years. You can read Part 1 here.

Neil Young, On the Beach (1974)

Neil Young, I get you. I know what you mean when you sing, “I need a crowd of people, but I can’t face them day to day,” when you croon, “I’m deep inside myself, but I’ll get out somehow.” Not gonna lie, this album is depressing as hell. I have to be careful to listen to it in small doses or else I feel like I’m going to blow my brains out. Yet – in all its talk of loneliness and solitude – there’re these tiny flashes of optimism that give you a sense that Neil’s gonna be okay, so then you’re like *phew* I’M gonna be okay, we’re ALL gonna be okay, EVERYTHING IN THE WORLD IS GONNA BE OKAY!!!!!

That, my friends, is the genius of Neil Young.
Continue reading “Happy two decades to me (Part 2)”